A cosmetic extract from sweet potato roots, typically standardized in water/glycerin (or propanediol). It delivers polyphenols, carotenoids (beta-carotene), sugars/polysaccharides, and—if sourced from purple varieties—anthocyanins for soothing, antioxidant care and lightweight hydration.

It provides antioxidant support against daily stressors, a comforting, redness-reducing feel, and humectant cushioning from natural sugars/polysaccharides that help skin feel soft and hydrated.

• Orange: richer in carotenoids (beta-carotene) → radiance and antioxidant focus; may add a warm tint to formulas.
• Purple: higher anthocyanins → potent antioxidant and calming feel; color is pH-sensitive (shifts from reddish at low pH to more violet at higher pH).

Yes. It’s non-oily and generally well-tolerated. Oily/combination types get balance without heaviness; sensitive skin enjoys the soothing after-feel—choose fragrance-light bases and patch test if reactive.

In shampoos/leave-ins it can refresh the scalp, provide light antioxidant defense, and leave hair feeling smoother and shinier—especially when paired with conditioning agents. Some grades with more starchy fractions add a touch of root lift in scalp tonics/dry-style products.

• Root extract = water-phase, soothing/hydrating/antioxidant.
• Starch/powder = mainly absorbent; used to reduce shine and add silky slip in powders/dry shampoos. Many formulas combine them for comfort + cosmetic finish.

It can tint formulas (orange → golden; purple → pinkish-violet). Use decolorized or low-color grades for clear gels, or lean into the hue for a naturally tinted look. Anthocyanin shades are pH-dependent.

• Skin: glycerin, hyaluronic acid, panthenol, niacinamide, squalane, ceramides, green tea for hydration + defense.
• Hair/scalp: BTMS or cetrimonium chloride, guar hydroxypropyltrimonium chloride, panthenol, hydrolyzed rice/oat protein, camellia/jojoba oils for slip, shine, and manageability.

Generally yes—it's non-oily and can help reduce the look of redness. Keep bases light (gel/gel-cream) and pair with niacinamide, zinc PCA, or gentle BHAs in separate steps for clarity.

It’s non-comedogenic at typical levels. If a formula feels tacky, it’s usually due to total humectant load—balance with light emollients (squalane, CCT) and elegant emulsifiers (e.g., Glyceryl Stearate).