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What It Is
Bye brass, hello brilliance. Our Purple Shampoo Bar is your go-to for maintaining bright, balanced blonde, silver, or highlighted hair—without the harsh chemicals or plastic waste.
Powered by violet pigments and botanical ingredients, this bar gently tones unwanted yellow hues while nourishing your strands from root to tip. It delivers salon-level results in a planet-friendly package that’s free of sulfates, parabens, and synthetic dyes.
One bar = up to 3 bottles of shampoo. Your color stays fresh. Your hair stays fabulous.
WHY YOU'LL LOVE IT
✓ neutralizes brassy tones to keep blonde, silver & highlighted hair vibrant
✓ gently cleanses without stripping natural oils or drying hair
✓ plant-based formula packed with nourishing botanicals
✓ free of sulfates, parabens, and plastic—just pure clean care
✓ each big bar lasts up to 75–90 washes (yep, really) — 3.2 oz
✓ no synthetic dyes or artificial fragrance—just natural toning power
✓ travel-ready, TSA-friendly, & mess-free
✓ vegan, cruelty-free, & handmade with care
✓ ships 100% plastic-free, like everything we do


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Blonde Ambition, Purple Precision
Tone down the brass, turn up the brilliance with purple shampoo
What does purple shampoo do?
Purple shampoo is designed to neutralize yellow or brassy tones in blonde, silver, or highlighted hair. The purple pigment counteracts the warmth that can develop over time, helping maintain a cooler, brighter hue between salon visits.
Can I use purple shampoo on brown hair with highlights?
Yes! If you have blonde or lightened highlights in brown hair, purple shampoo can help tone down brassiness in those lighter sections, keeping your color fresh and balanced.
Is your purple shampoo bar safe for daily use?
Absolutely. Our formula is gentle enough for regular use thanks to its nourishing, SLS-free blend. But for color toning, we recommend alternating with a moisturizing shampoo bar to maintain balance.
How does purple sweet potato powder tone hair?
Nature’s color wizard! Purple sweet potato powder is rich in natural anthocyanins — the pigments responsible for its vibrant hue. These naturally help neutralize yellow tones in hair, without relying on synthetic dyes.
What makes your purple shampoo bar different from others?
We combine natural toning agents like purple mica and sweet potato powder with ultra-moisturizing ingredients like cocoa butter, shea butter, and castor oil. Plus, we use coconut-derived cleansers instead of sulfates like SLS, making our bar both color-safe and scalp-friendly.
What’s the benefit of Bhentrimonium Methosulfate in your shampoo bar?
Despite the long name, it's actually a super gentle conditioning agent derived from rapeseed oil. It helps detangle, soften, and smooth hair without buildup, making it perfect for damaged or color-treated locks.
Will it lather like traditional shampoo?
You bet. Thanks to Sodium Cocoyl Isethionate (SCI) and Sodium Methyl Cocoyl Taurate, our bar offers a creamy, satisfying lather — minus the harshness of traditional foaming agents like SLS.
Is your purple shampoo bar safe for sensitive scalps?
Yes! Aloe vera and marshmallow root extract work together to calm irritation, reduce dryness, and keep your scalp as happy as your hair. Lavender and chamomile essential oils add a gentle, soothing touch.
Is your purple shampoo bar safe for color-treated hair?
Yes! In fact, it’s made for color-treated hair. Our SLS-free formula helps preserve your salon color longer by gently cleansing without stripping. Plus, the toning ingredients help keep that just-dyed brightness going strong.
Can I travel with this shampoo bar?
Absolutely. No leaks, no airport liquid limits, and no plastic bottles rolling around your suitcase. It’s the ultimate travel-friendly toning solution.



Wondering if lavender is your ideal scent? Take our quiz to find the shampoo bar that best suits your hair.
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Purple Shampoo 101
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